Peter DuMelle asked: Internet Marketing Plans Internet marketing does not necessarily need to be a big expense. Just reuse your expert knowledge about your business. Here is the first part of a good marking plan.
If done correctly Internet marketing will continually drive traffic to your site and also helps with SEO by producing incoming links from larger sites to yours.
Plan outline for Company X.So for Company X project the business is a meditation site.
The expert knowledge and information that people might be looking for:
Types of services Places to services Simple services or products the users can use The benefits of services What to look for when taking a services class Clothing / music / items that you will need to services add on products
Once the site is set up and functioning we should do a press release. There are a ton of Free PR sites on the web. We should write a short release announcing the project and the new site. If this is done correctly we can do a 2-for-1, promoting People Brainstorm and Life Awaken, Inc.
Then once a month, or every few months, we should submit another release informing about the project or something new to the site.
Next, write an article. This should not be too much work because you should be an expert in your business and you can share simple general points to help educate your potential clients. Start with a 7-8 article. This article will have a short introduction on the topic and a 7-point list. Each point will have a short 35 word general overview of the point and then a conclusion. This is the article outline:
Into paragraph Point 1 Point 2 Point 3 Point 4 Point 5 Point 6 Point 7 Conclusion
Now take each point and write an article on that so by the time all of this is done you will have eight articles. Articles do not have to be long 250-500 words for most of the articles databases.
Next, take some of the information from those articles and post to blogs and message boards in response to someone’s question.
The
key part of all of this is in the press release, articles, blogs and message boards. Be sure to have the author’s info or tag that invites the reader back to your site.
You can also add in video and audio. Post on the video sites and online radio sites. For this project we can start off with the written content.
Once this is done start the cycle again.
Take an hour a week to do a few posts or write an article. By the end of the year there will be 52 incoming links that can continually be found and drive traffic. This type of marketing drives quality traffic. They will read something written and like it, then they click the link to your site and like the site, and maybe they’ll read another article, and then buy. This will make people tend to stay at the site longer. Comparing this to click ads… when you stop paying, your ads stop. Then expect to get a lot of bounce traffic… people clicking, not intending to be there, finally jumping off the site.
Do internet marketing that last and does not cost use your current knowledge to drive quality traffic.
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